Please describe your company, and the products or services you provide. *
How is your company perceived offline? Is that something that you want to carry through your online presence?
Who are your main competitors? Please list 2-4 competitors, and include web links if possible. What do you like or dislike about there site?
What seperates you from your main competitors?
Who is your target audience/typical website visitor? How often are they online, and what do they generally use the web for? Also include other demographics, such as: age, gender, education level, income, careers, etc. Try to be as detailed as possible in your descriptions. Profile more than one type if necessary.
Who is your secondary targets, and/or client types that you wish to attract in the future.
What is the main action the vistor should take when visiting the site? (Make a purchase, Fill out a contact form, etc) Your main focus of the site.
What is the purpose of your website? What is the primary goal you want to accomplish with this website?
What are your secondary goals for the website? (Both Short & Long Term)
Are you wanting to do online sales? If so, what is the product, and how many items do you want to sell online?
If you were using a search engine, what words or phrases would you use to find your site? Which of these words or phrases is most important? Second? Third?
Please list the names of three-five other sites that you like. What do you like about them specifically?
What information/content would be important to have available to the users on every page?
Is there anything that you do not want to see on your website? (In terms of content, colors, etc)
Do you have any other design or style notes/comments?
